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Monday, September 17, 2012

There is no such thing as a mature brand, just tired marketers

WARC reported about an interview with the head honcho of Kraft. 

I loved this quote. Speaking about its established brands, he said: "There is no such thing as a mature brand, just tired marketers." Great quote.

Apparently, one audience attracting more attention for the company will be Hispanic customers. He said: "We have underspent on ads to this group. We will spend two and a half times what we spent this year in Hispanic ... support next year."

What he thought about the older consumer is not reported. I am sure he must have thought something? Dick Stroud

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