Thank you Apple - I hear what you are saying - much better

Apple is instinctively age-friendly. Nobody sat down and said "let's be age-friendly" but when you think about your customers - I mean really think about your customers and what makes life difficult for them - you get it right. So simple but so rare to find.

Look at this TV ad for the iPhone 5. Background noise really is a problem as you become older. This, I think, is going to help. Well done. Dick Stroud