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Sunday, December 09, 2012

Happiness is being Healthy?



AARP recently conducted research to better understand what happiness and well-being means to older Americans.  Here is a link to the report.

The big 'take away' for me was that 'health' is a universal enabler of happiness; without health, it is difficult to achieve happiness.  I know this is sort of common sense but it is interesting to see it so graphically displayed as in this research. 

An article in MediaPost hazards some thoughts about the implications for marketers. Well worth reading.

The Happiness V Age curve is surprisingly similar to the charts that come out of the research in the UK conducted by Saga. There is the decent into gloom during a person's 50s that gradually changes to being happy then dives as ill health takes over. Common sense, but interesting when graphically represented.

Well worth spending some time reading the research and MediaPost's comments. Dick Stroud

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