I have no idea if this research, published in Forbes, is worthwhile but it makes for interesting reading.
The majority of Adults 18+ rated the both the Kindle Fire HD (56.9%) and iPad mini (58.2%) as “hot,” though Apple’s device boasts a slight edge.
Those born between 1965 and 1982 were the most likely to be fanning the flames on both of these “hot” tablets. The older you get the more likely to favour the iPad.
Not sure what you can do with that information but I suspect it indicates Apple is becoming the establishment product and we know the young are normally anti-establishment. Dick Stroud
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