Sunday, January 20, 2013

The longevity factor – tech, gov, businesses don’t get it – yet

This is the title of Laurie Orlov's latest posting to Ageing in Place Technology Blog.

As she explains there is a gap, no a valley, no a chasm between how government and consumer goods companies think older people use technology  and the reality of the techno-life of the older old.

When  I talk about the UK's 8 million (maybe it 10 million) adults who are mobile Internet illiterate marketers look at me in amazement.

Marketers must continually remember that not everybody is as interested and capable at using tech products as they are (or think they are). Dick Stroud

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