Kim Walker talking on the TV channel News Asia broadcast from Singapore. The research and messages contained in Marketing to the Ageing Consumer are just as important if the audience was in New York, Manchester, Tokyo, Beijing or Berlin.
Kim talks about the way that Apple has become a favourite with older consumers. This article in Computerworld shows how this change in popularity has been marked by a shift in the perception of the brand between younger and the older consumers. If you are wondering what happened in 2010 to cause the dip in the brand index score it was 'Antennagate' - when the iPhone4's call reception was causing all sorts of problems. Dick Stroud
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