Saturday, March 09, 2013

Do it yourself health checks

How does this grab you for a succinct and elegantly written press release. I quote (and joke).

CardioComm Solutions, Inc. (TSX VENTURE:EKG) ("CardioComm Solutions" or the "Company"), a global medical provider of electrocardiogram ("ECG") acquisition and management software solutions, today announced a distribution agreement with firstSTREET for Boomers and Beyond Inc., based out of Virginia ("Vendor"), a specialist in the design and marketing of innovative specialty products for seniors. FirstSTREET will be selling the HeartCheck PEN into the U.S. market commencing immediately.

How strange to get your lawyers to write your press releases.  Maybe they are only able to write in the style of concatenated Tweets?

For those with the patience to read through this abbreviated legal copy there is an intersting story about an interesting product.

What an amazing device. Give it another year or two and you will be able to purchase something approaching the diagnostic technology of an acute hospital at your local drug store. What is even better, you will be able to get it to work without having to do battle with the health provider and waiting an age.

Interesting time in the self-help medical equitpment market. Dick Stroud

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