Friday, April 26, 2013

UK Facebook penetration in the UK by age

For what it is worth. These are some numbers from eMarketer about the penetration of Facebook and watching digital video in the UK by age of Internet user.

The figures suggest that a third of the 65+ Internet users use Facebook. Now this all depends what is meant by the word 'use'. Most of my friends have a Facebook profile, but only one uses it and the reason for that is for business.

These are nice numbers to chuck around in a presentations but I don't think they have that much value, other than to prove to the young that their grandparents are not all digital Luddites. Dick Stroud

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