I have been keeping an eye on this organisation for some time - it is interesting.
This video gives you an insight into what it is all about plus contributions from AARP.
Nothing radically new but worth a listen. Great to hear that these guys are saying the same things as we have been telling our clients for the past couple of years about the way older people will use technology.
When people talk about the 'ageing thing' they invariably drift into generalisations. All of this is interesting stuff but it doesn't push the boundary of knowledge further forward.
This is the reason why Kim Walker and I created the Age Friendly Audit Tool to move the 'debate' on from vague concepts and wishes to something that companies can do something with.