Brandchannel has an item about P&G's decision to review (yet again) how it spends its ginormous marketing budget.
I have already commented about the company's attempt to overtly target the older consumer - some good, some OK, some not so good.
If the company spent a little of its advertising dollars on trying to improve the age-friendliness of the customer service of its main product lines, in the older countries (like the US), it would have infinitely more payback than trying to optimise the lastest social media service.
There you go. Giving one of the world's largest company free consultancy advice. What's the betting they don't listen? Dick Stroud