Wednesday, June 05, 2013

Another way of looking at the Consumer Journey - this time for digital only purchases

I always like reading about new ways of dicing and slicing consumers. This one from groupm considers their digital behaviour. It would have been great if there was some way of overlaying age onto the segments. Alas not. Dick Stroud.

The Digital Consumer Journey-GroupM Next Research White Paper 

Dick Stroud

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