This headline caught my attention: "The Upscale Latino Segment will generate 37 percent of the Hispanic spending power in 2013, or $500 billion of the $1.3-trillion Hispanic buying power.
"This is the most influential segment since the Baby Boomers."
I am not sure the author means 'since' or 'after'. I think 'after' is right word.
However, the Hispanic high spenders are very different to Boomers with 75% under 45 years old versus 59% of upscale non-Hispanics. The name of the market segments is a bit of a giveaway - young achievers - urban uptowners - young accumulators -the affluentials.
Just one more thing that makes life difficult for marketers. Dick Stroud