Pfizer relaunches and expands its Get Old campaign

Last year Pfizer ran a digital campaign to understand what it meant to people to 'Get Old'.

This year the company has re-run and expanded the campaign resulting in an event in Times Square where the celebrity was Laila Ali – retired women's boxing champion, fitness advocate and daughter of Muhammad Ali.

The result of Pfizer's involvement was a source of insights about older consumers through the Get Old web site, thought leadership positioning through the research it was able to publish and exposure in the financial press - the above video is from the WSJ - the first 15 secs is a terrible ad from Zurich. Dick Stroud