The desire to keep working has to contend with reality - stuff happens

There is a big difference between intentions and reality.

Mark Miller sums up the situation very well in his article for Reuters. Here's the problem with that work-longer plan: Stuff happens - 54% of boomer retirees left the workforce earlier than they intended, most frequently for health reasons (32%) or job loss (25%).

The sums are simple. The longer people work the better-off they will be in retirement and probably in other ways as well, although that is more contentious.

Unfortunately, the best laid plans are only a doctors visit or a letter from the HR department away from crumbling.

Bottom line for marketers. Listen to what older people say about their retirement plans and then forget it and look at the stats. Dick Stroud