Saturday, June 01, 2013

Fast Food and age and income and gender

Dining Out in America: The Quick Service Restaurant Landscape provides an insight into where different varities of Americans consumer their fast food.

The research is based on data from Placed Insights that measures over 70 million locations a day across more than 70,000 U.S. panelists who have opted-in to share their location, creating the most accurate and comprehensive view of consumer behavior in the physical world. Wow that is a big research base.

Well I am not sure what message the numbers tell us. I guess that the 55+ are not that keen on Taco Bell and prefer Wendy's. Maybe this accounts that those with income over $100K prefering Wendy's. You can download the full report from here. Dick Stroud

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