Thursday, November 21, 2013

Older travellers = increased profits. Don't believe it? Ask EasyJet

This is the headline about the financial statement from EasyJet (A UK budget airline)

Easyjet lures older fliers by ending the scramble for seats: Profits surge by 50% after change in policy

I hope this message gets through to the senior marketers in the travel industry that whilst they are obsessed with younger travelers and fighting price wars there is another customer group that is willing to pay more for service. Dick Stroud

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