Wired has an interesting article about how Home Depot decided to throw some brainpower behind coming up with a better designed bucket. It appears that they had that lightbulb moment and asked "How would Apple design a bucket". It is a pity Home Depot didn't call it the iBucket.
The comment that interested me the most was: “The best part about these little innovations is they didn’t add any cost to the product, they’re cost-neutral features that are achieved without adding material or complex tooling.”
This is exactly the same argument that we use when talking to our clients about making their customer touchpoints age-friendly. It is a no brainer - no extra cost - better engagement with older and younger customers. Dick Stroud
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