Monday, February 17, 2014

What determines if you 'age well' - let's start with your gender

It doesn't matter how many times you tell  marketers that gender is a vital factor when marketing to older consumers they still under estimate its importance. You would think that it is blindingly obvious.

This is little bit of research from Australia shows the different factors determining if men and women have successful retirements. No earth shattering conclusions but it does emphasise the importance of gender. Dick Stroud

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