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Friday, February 07, 2014

Let me tell you a secret - not all over-50s like water!



As long as I have been involved in the ageing business I have been going on about the obsession that marketers have with showing older people splashing about in water. Here are a couple of earlier blogs about the subject

Yet more photos of oldies and water
Not all boomers like being by the sea

As you can see from the photo, this obsession keeps going on and on.

This is from the web site of a life begins type show in the UK.

As with all of these ventures I wish them well but please try and be a bit more inventive with the imagery. Dick Stroud






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