As long as I have been involved in the ageing business I have been going on about the obsession that marketers have with showing older people splashing about in water. Here are a couple of earlier blogs about the subject
Yet more photos of oldies and water
Not all boomers like being by the sea
As you can see from the photo, this obsession keeps going on and on.
This is from the web site of a life begins type show in the UK.
As with all of these ventures I wish them well but please try and be a bit more inventive with the imagery. Dick Stroud