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Saturday, February 08, 2014

Nostalgia and nationalism rolled into one - the Chrysler ad during Super Bowl 2014




This ad is really worth watching. Not that it necessarily good or effective but you can see the mind of creatives crafting each last image and sound.

The fact that Chrysler is an owned by Fiat and builds shed loads of its cars outside the US may not matter. These 120 secs drain the very last bit emotion from sites and sounds of the past and what 'made America great'. You can see that one huge target for this ad is the old car buyer.

My guess is that more of the actual consumers that buy cars will like than don't. Dick Stroud  

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