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Wednesday, April 09, 2014

Are generational differences of consumers and employees important to your business?

It looks like Matt Thornhill is broadening out from the world of dusty old Boomers.

Matt has been one of the US's leading thinkers and writers about all things Boomers  - have a look at his web site.

I just received an e-mail saying that he has launched a new business called Generation Matter 

This is how he describes the business.

Now more than ever there is a focus on the different generations interacting in the work­place and the marketplace. Organizations, corporations and leaders are struggling to better understand how to engage, reach, motivate and leverage Millennials, Gen Xers and Boomers.
GenerationsMatter is the nation’s top authority when it comes to research-inspired insights into generational dynamics. With almost 50 years of conducting marketing studies among Boomers, Gen Xers and Millennials, we bring a depth of understanding that is unmatched.
I think Matt is right. It is becoming increasingly difficult to talk about one generation in isolation. If you are proposing the idea that it is a good idea to focus more marketing bucks on the 50 or 60+ then you need to understand the rationale in terms of the other generations.

Also, increasingly we are moving to multi-generational households where the buying decisions will get very blurred.

I wish him the best of luck with his new venture. Dick Stroud

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