Tuesday, April 15, 2014
Different ads about ageing - Asia Pac and British
Another take on ageing in advertising, this time from Asia Pacific (TC Bank).
I thought it was interesting to contrast the approach with that of Age UK
I guess you can summarise the story-lines of both ads as:
".... Just get on with it - never too late to live your dreams.... " (Asia Pac)
".... Ageing is something that happens to us all - enjoy life whilst you can..." (Age UK)
To be honest I am not sure that either of these story-lines would motivate me to do something different - but maybe that is the view of cynical marketer. Dick Stroud