Tuesday, April 15, 2014

Different ads about ageing - Asia Pac and British

Another take on ageing in advertising, this time from Asia Pacific (TC Bank).

I thought it was interesting to contrast the approach with that of Age UK

I guess you can summarise the story-lines of both ads as:

".... Just get on with it - never too late to live your dreams.... " (Asia Pac)

".... Ageing is something that happens to us all  - enjoy life whilst you can..." (Age UK)

To be honest I am not sure that either of these story-lines would motivate me to do something different - but maybe that is the view of cynical marketer. Dick Stroud

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