There are over 6.3 million over 50s in Australia – they make up over 30% of the population.
The YOURLifeChoices Retirement Insights Survey 2014 received responses to 45 questions from nearly 7500 Australians aged over 50.
Here are the top line results:
Over 70% of the 50+ shop online
So what are they intending to buy over the coming year?
Over 70% of the respondents intend to purchase vitamins and supplements - about 20% will buy them online.
46% intend to buy white goods with 17% shopping for their new fridge or dishwasher online.
Well worth looking at the rest of the results. Dick Stroud