Marks and Spencer could learn a thing or two about advertising from John Lewis

I recently wrote about the awful ads from Marks and Spencer.

Another UK brand that does a lot of business with older consumers (and younger ones as well) is John Lewis.

This organisation makes a big play on its ownership structure that means that its employees are part (ish) owners.

This is the latest TV ad (full version). It is too long but it is beautifully made and conceived and delivers a very clear message.

Some lessons that M&S could learn. Dick Stroud