New ad agency (US) targeting the boomer generation

It is always good to see another agency and another book about older consumers. You have to wonder if there is much new to say about this group. I am sure there is.

Peter Hubbell runs a company called BoomAgers that is an  ad agency specializing in  - the name is the giveaway.

The book, The Old Rush: Marketing for Gold in the Age of Aging says about itself

The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.

I wish Peter the best of luck. The more voices talking about the value of older consumers the better. Dick Stroud