Peter Hubbell runs a company called BoomAgers that is an ad agency specializing in - the name is the giveaway.
The book, The Old Rush: Marketing for Gold in the Age of Aging says about itself
The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.
I wish Peter the best of luck. The more voices talking about the value of older consumers the better. Dick Stroud