The Ad Contrarian in action and his views about older consumers

Bob Hoffman is the ad contrarian and I suspect he made a few people in the audience a tad uncomfortable with this keynote address. That said it contains a lot of common sense and comes from the guy that has one of the most read advertising blogs. Definitely worth 40 mins of your life.

The end section is dedicated to the blindness of the ad industry to the older consumer. Dick Stroud