- Advertising is not aimed at or appreciated by the over-50s
- There are lots of them
- They feel pretty good about themselves
- Etc etc etc etc
If you have been reading my blog you will know the story. I honestly thought that we had been there and done that. It is a bit like saying that a strange object will rise in the east and set in the west and calling it news.
Come on guys tell us something we don't know.
All I can assume is that every 3-4 years you get some poor journalist that is given the 'over-50s' brief. Every time they know nothing of the subject and publish the first bit of research that lands on their desk.
It does make you laugh. Dick Stroud