All about improving the customer experience for older consumers
Monday, August 18, 2014
Never thought of Chile as a 50+ destination
Just read this interesting headline that - Chile is seeking to reposition itself in the eyes of the Australian traveller as it homes in on the “trendy” flashpacker, in addition to its traditional 50 plus market.
I wonder how many older Australians realised that when visiting Chile they were part of its target market?
That said, I know that Australia targets, not very well, the older British traveller. Dick Stroud