This analysis is the sort of thing that you bring out at a presentation to give evidence for something that everybody knows. Younger people use social media more than their parents.
OK, I think we have got that point by now. Let's move on to ask some useful questions like 'what is the difference between the 55-65 year olds and their parents. I probably know the answer to that one as well.
How about trying to give some measure of use. Once a year, once a month, once a hour?
Looks like we are going to end 2014 like it started by research companies telling us what we already know and getting paid for it. Dick Stroud