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Wednesday, December 31, 2014

US social media use by age - no surprises


This analysis is the sort of thing that you bring out at a presentation to give evidence for something that everybody knows. Younger people use social media more than their parents. 

OK, I think we have got that point by now. Let's move on to ask some useful questions like 'what is the difference between the 55-65 year olds and their parents. I probably know the answer to that one as well.

How about trying to give some measure of use. Once a year, once a month, once a hour? 

Looks like we are going to end 2014 like it started by research companies telling us what we already know and getting paid for it. Dick Stroud

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