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Saturday, February 14, 2015

A fifth of Britons in their 70s still paying off mortgage - how depressing

Just in case you are feeling cheery you should consider that 20% of people in the UK over 70 are still paying their mortgage.

I cannot prove it but my guess is that number will increase.

Bit by bit the evidence of the ultra fragmentation of the older consumer market is emerging.

If you are marketing to oldies you need to get your head around this fact and fast. Dick Stroud

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