Experian calculates that there are around one and half million 'Boomerang Boarders' in the UK and that this group has grown in recent years as a consequence of the recession, rising property prices and the fall in young people buying homes.
Brands should take note of these consumers given their relatively high disposable income and money saved through living with their parents. Also, the change in household consumption that occurs when you have older kids living at home.
No wonder Bank Mum and Dad is doing such good business. Of course there is a large amount of parental protection that drives parents to help their children onto the property ladder, but I also suspect there is some self interest as they try and reclaim their homes. Dick Stroud