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Sunday, April 26, 2015

Fear or encouragement? What works well with an older consumer?

Thanks to Gill Walker for sending me one of her recent advertisements for a  care residence in New Zealand and other from a competitor.









POSITIVE






NEGATIVE







Two radically different approaches.

What works the best? I think it is a no-brainer.

Interesting to see two such starkly different ads appearing around the same time.

Click on the images to seem enlarged versions.  Dick Stroud


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