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Monday, April 13, 2015

I wish I could sell reports for $499 for stating the blindingly obvious

Into today's WARC newsletter there is a report about a new report from Forrester Research called the In The Future of Shopping.

You can read about in Bloomberg's blog.

The bottom line of the findings is that - and I quote - "Retailers looking to boost sales have placed too much emphasis on the impact of innovations like social networks on younger consumers and should instead concentrate on older shoppers, new research has contended."

It goes on to reveal that : "Older consumers have significantly greater purchasing power and, on average, spend considerably more than shoppers aged under 35. Indeed, households over 55 drove 35% of retail spend in 2013 compared with just 21% spent by the under-34s."

So there you go. Bet you didn't know that? Dick Stroud

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