Here a three of the slides that I used.
First was my prediction
Then a measure of the business potential
Finally the numbers!
Kim Walker recently commented upon research conducted in China about the older consumer and their preferences.
The group of people interviewed were middle class, aged 65 or above (men and women) and adults who were carers of people 65 years of age or older either at home or in nursing homes. The survey covered Beijing, Shanghai and Guangdong.
As you will in the video, the Chinese realise the business opportunities are ‘across the board’, not limited to the usual healthcare and retirement home stereotype.
If you are interested in older consumers you have to be interested in China. Dick Stroud