It's Groundhog day again - this time thanks to AARP

Headline - Baby Boomers Are Noticing How You’re (Not) Speaking to Them

Read that before or words like it? I have have certainly written this sort of headline a few dozen times.

This time the words come from 'research' conducted by Influent50, the new AARP agency. 

I am sure the research is right, as it was last year and the year before.

However, I doubt if it will have anymore effect this year than it did in 2010 or 2005.

One approach says, keep preaching the message and it will eventually get through. Another approach (the one I believe in) is find a new message. Dick Stroud