Wednesday, December 02, 2015

How effective is the combination of the John Lewis and Age UK Xmas ads?

A while back I wrote about the Man in the Moon advert by John Lewis. Whilst I could see the 'niceness' of the ad it just didn't work for me.

Since writing the blog post I see that Age UK has been leveraging the ad (as was always the intention) to support its loneliness at Xmas appeal

Kim Walker commented about the combination of the two ads on his blog.

I just had a look at both ads on YouTube. Interesting difference in the number of views. John Lewis = 22,000,000. Age UK = 200,000. I guess that is what you would expect.

I would love to be a fly on the wall when John Lewis and Age UK evaluate the cost effectiveness of the campaign. Dick Stroud

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