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Tuesday, February 16, 2016

The Care Industry is hopeless at innovating. It should look at what is happening in the US

Brookdale Senior Living's 2014 acquisition of its largest competitor resulted in it becoming the US's only national senior-living brand. So you get the picture, this is a very large organisation

To give you a feel for the size of the company it runs 1,150 communities, with 80,000 associates serving about 100,000 residents every day.

Recently Brookdale launched an "Entrepreneur in Residence" program, which gives young companies with products designed for the senior-living industry access to support that can help push their products forward. That support can include embedding in a Brookdale facility.

When I last looked, the UK's major suppliers of care invested the grand some of nothing in R&D/Innovation. Yep, not a single pound / dollar.  That probably explains why so much of the delivery of care looks like something taken from the Victorian era.

Wouldn't it be nice to think that a UK care provider could do the same as Brookdale. Don't hold you breadth.

Whilst the national and European governments talk and research and do nothing the US is getting on with it. Dick Stroud

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