All about improving the customer experience for older consumers
Wednesday, February 17, 2016
US boomers make more use of tablets to shop than other generations
Interesting numbers from the GfK FutureBuy 2015 study of US shoppers. You will need to click on the image to see a larger version.
Pretty much what you would expect. Boomers don't use their smartphones as much as other generations to shop but are the joint highest users of tablets. Reinforces the results that you see in the UK. Dick Stroud