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Friday, January 20, 2017

Yet more evidence, as of any was needed, about the value of older over younger customers

The research company, Coniq, reports that European shoppers aged 50+, spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less.

In addition, the over 50s also complete almost twice as many (45%) transactions per trip compared to other consumer age groups in shopping centres. Not surprising that they account for about 50% of all UK consumer spending. You can read a bit more about the research but this tells you all you need to know - as if you didn't know it already? Dick Stroud

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