Huge variations in the use of social media by country and age

Pew Research has done some interesting research looking at the difference in the use of social media   by country and the variation between the old and young. The report is called (Not everyone in advanced economies is using social media).

I think these two charts say it all. The Swedes are over twice as likely to use social media than the Germans. The variation by age, in the use of social media, varies greatly by country.

So what is the take-away? You cannot have a single social media strategy that can be applied across large geographic regions  - like Europe. Dick Stroud