What's the 'Well Economy' ? Depends if you are male, female, young or old. So says JWT

The Well Economy -- Executive Summary from J. Walter Thompson Intelligence

To be honest I am not sure what to make of this study. Does it wet my appetite enough to spend $3,000 for the full report. Nope.

Seems to me it's saying that gender and age impacts how consumers perceive and deal with 'wellness' (whatever that is). So what's new? Dick Stroud