Insights into the age travails of the cosmetics industry, L’Oreal learn that their old and young ambassadors have one thing in common

Is it possible, or desirable to crate a cosmetics campaign that is cross-generational, ageless or age-neutral or whatever you want to call it?

This article in Cosmetics News suggest that it is something of a necessity.

The implications are that their are differences between millennials and older consumers but not as large as you think. Have a look at these two videos and see if you agree.

Whilst mentioning cosmetics, I had to laugh at L'Oreal's self inflicted problems with Munroe Bergdorf, the young 'influencer' of rather extreme views.

Much better to stick with Helen Mirren, even though she is prone to go off message: L’Oreal Brand Ambassador Dame Helen Mirren Says Moisturiser ‘Probably Does F**k All’

At least being stroppy is one thing shared by the age groups. Dick Stroud