On the day following the US elections, if the UK media is to be believed, 55,557,584 Americans are in a state of clinical depression that their man lost the election.
For every cloud there is a silver lining and I would think this will increase the crowds at the SEMA show in Las Vegas; for the 50+ who are seeking a displacement activity to take their minds away from the election.
The SEMA show is the main automotive specialty products trade event in the world for automotive, truck and marine and SUV markets.
The thing that caught my eye was the comment from SEMA’s president: “The baby boomer generation grew up with muscle cars – a lot of them never stopped lusting after power under the hood and raised children with the same passion for performance.” The new 2005 Ford Mustang, SEMA Show’s feature car. Wow.
We all know the story of Harley Davidson and the preponderance of their 50+ customers. Maybe this is going to extend into other product areas. Any marketer worth their salt should be searching out the car mags of the 1960s to see what chunks of metal the spotty 15 year old spent their time pining after and to then fast forward to the portly 50 year old with their bulging wallet. Dick Stroud www.20plus30.com
No comments:
Post a Comment