Travel Industry presentations

For the next couple of days I will be giving presentations at the World Travel Marketing that is being held in London.

Surprise, surprise I am going to be talking about how the Travel Industry needs to adapt to the aging population.

You can download both of these presentations in PDF format. If you are not using broadband it will take a while since they are both large files (approx 6 Mb each).

Marketing to older customers - facts, myths and challenges

More that 20% of the population In Europe and Japan are over 60 years old. In much of the Middle East and Africa this age group presents less than 5% of population. The economic centre of gravity in the US, Europe and Japan is increasingly with older people. Travel, more than most industries, has to grapple with the 'ageing' of its customers and the impact this has on business.

This seminar dispels the myths about marketing to this vitally important group of customers and provides the new rules of age neutral marketing that apply to the older age group. Click to download the presentation.

How to improve your web marketing to older travellers

Researching and booking travel is the second most important use of the Web for the over 50s. Web sites are often built by the young for the young and don’t respond to the special needs of older people.

This seminar tells why the requirements of older people are different from those of their children and grandchildren and what needs to be done to make a Web site “50+ friendly”. Click to download the presentation.

Your feedback is always welcome. Dick Stroud www.20plus30.com