A number of my friends, mostly marketers, have asked me about the greypower survey. This is a postal ‘survey’ that is conducted by Millennieum ADMP to the 50+. Well saying my friends have asked me about the survey is putting it kindly, rather they have said ‘what the hell is this thing’ as they presented me with the 75 point questionnaire.
Their criticism was that an initial reading of the document made it appear that it was a piece of market research ‘By completing the this survey you help us to understand people’s changing needs and views’. A little more study shows that it also a source of leads for the companies that sponsor parts of the document. There was something about the survey that just did not feel right to me. Maybe I will have a chance of discussing this with somebody from Millennieum.
No comments:
Post a Comment