Article in Campaign on the 7 stages of targeting

A recent Campaign article (30th April 2004) by Robert Gray titled the ‘Seven Stages of Targeting’ covers two age spreads of interest 45-64 and 65+. I was asked to contribute in two ways – what’s in the zeitgeist and for a few comments! Knowing that the obvious things like computers and e-mail/Internet were not going to make good copy I said things like satellite navigation which certainly features in many cars these days and is a boon for us ladies who are notorious at getting lost! Other ideas were South Africa for nips and tucks, L’Oreal who get it so right in the skin care market and Toyota Prius.

The journalist has done his homework and recognises that these age groups are profitable markets to target! If you have a subscription to Campaign you can view it online.