Poor search engine rankings?

This post has nothing to do with the 50 Plus but it should be of general interest.

A press report this morning claims: “25 of the top 30 FTSE companies make them difficult for search engines to find, a new report claims, with Diageo faring worst. Fundamental flaws such as failure to source appropriate keywords on webpages mean that the sites are not at the top of search index listings, losing hits for the companies concerned".

The research, carried out by search engine company Seekport, found that nearly half of the corporate websites for the top 30 FTSE companies were inaccurately described in their code, adding another difficulty for search engines.

Seekport said that Diageo, the drinks business, fared the worst in the survey, scoring negatively in eight out of the 11 test categories.

Sites faring better included HSBC, Shell, Tesco, mmO2 and the mining firm Rio Tinto, which all achieved equal high marks from Seekport's analysis.

I know there are a lot of sites that allow you test your own search engine visibility. I thought this one was particularly well done. If you don’t mind if the experience gives you something else to worry about try it with your own URL. I will spend the rest of day modifying my site! Dick Stroud www.20plus30.com