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Friday, August 17, 2007

An advertisement to inspire you


On my trawl through the SAGAzone I only encountered one banner advertisement that was not from SAGA itself. The second pane of the animated GIF then pointed me to the web site that is going to reveal all about nocturnal peeing. A site called 1in4men.com.

To be honest I assumed this was a microsite that had something to do with prostrate cancer. But no, it is a site created by the pharmaceutical company Boehringer Ingelheim to provide guidance about BPH (benign prostatic hyperplasia).

You must have a look at the site. I can see what idea is but the execution is terrible. Dick Stroud

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