Sunday, August 12, 2007

Users are fed up with receiving marketing spam from mobile service providers finds new survey

Why does this headline not come as a shock?

If you want some proof of the obvious have a look at these details.

Another statement of the obvious: “The survey highlights how mobile operators are failing to capture the imagination of the baby boomer generation, with 75% of 45-54 year olds and 78% of 55-64 year olds viewing the marketing offers they receive as irrelevant to them”.

Surprisingly (not to me), even teenagers and young adult are less than enamoured with the ability of the operators to promote services which might interest them: 57% of them feel that the services they are offered today are irrelevant.

For more proof of the obvious read the article. Dick Stroud

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