Tuesday, May 13, 2008

AdAge takes an interest in the UK

It is not often that AdAge comments about the UK, not often it comments about UK agencies and never (I think I am right in saying) that it comments about a UK agency, which is yet to be launched, that will focus on the 50-plus (or as tgi50 likes to say the “50-just”). I have already commented about tgi50.

It just shows you the power of the personal brand. The founder is Robert Campbell who was the co-founder of London agency Rainey Kelly Campbell Roalfe. After the sale of the business he became vice chairman of Y&R Europe, Middle East and Africa and then VP at McCann Erickson for the same region.

Well done Robert. No beating about the bush - I am jealous! Dick Stroud

1 comment:

Chuck Nyren said...

It's what happens when you're so ahead of the curve you're off the radar (aren't mixed metaphors fun?).

Now the over 50 thing is hot - and there's this NEW agency - so it's NEWS. You're not news. You're the story they missed four or five years ago. You're an embarrassment to Ad Age and the news media.

That said, I also wish the best for this outfit. Looks like they have some talented folks involved.